Brett is a serial entrepreneur who thrives on building businesses from the ground up and prides himself on being at the forefront of technology. Since founding The Revenue Optimization Companies (T-ROC), he’s propelled the company to be a leader in wireless, electronics, software and retail industries, delivering revenue solutions to big-box retailers and Fortune 500 companies. Brett got his start selling cell phones out of a van at the age of 23. He would turn that van into the nation’s largest mobile wireless retailer with close to 300 stores nationwide.

Brian Kava is an accomplished executive with over 20 years of experience leading sales, marketing, and operational strategies for top-tier brands such as Walmart, Google, Amazon, Home Depot, Whirlpool, Nike, and Microsoft. Currently serving as the President of T-ROC Global, Brian plays a pivotal role in driving business growth and operational excellence. His leadership at T-ROC focuses on enhancing customer engagement and streamlining retail operations, contributing significantly to the company’s success. Brian’s strategic vision and extensive background in consumer and brand awareness make him a key industry leader.

Chris Green is a seasoned executive currently serving as the Cheif Revenue Officer at T-ROC. With a robust background in visual merchandising, Chris has played a crucial role in driving sales and enhancing customer experiences through innovative retail strategies. His leadership is marked by a keen eye for detail and a deep understanding of the retail landscape, ensuring that T-ROC's clients receive top-tier service and solutions. Chris's dedication to excellence and strategic vision significantly contribute to T-ROC's ongoing success and growth.

Chris Frederick is an experienced executive serving as Chief Transformation Officer at T-ROC. With a strong background in driving operational excellence and strategic initiatives, Chris plays a key role in optimizing processes and enhancing efficiency across the organization. His leadership focuses on integrating innovative solutions to improve performance and support T-ROC’s growth. Chris's expertise and commitment to operational success make him an invaluable asset to the T-ROC leadership team.

Page Valgora is a dynamic leader currently serving as the Chief People Officer at T-ROC. Known for being an emotionally intelligent servant leader and a change agent, Page excels in leading empowered teams and fostering a culture of inclusivity and innovation. With a strong focus on leadership principles and team collaboration, Page consistently drives initiatives that enhance organizational growth and employee engagement. Page's commitment to building high-performing teams and promoting a positive workplace culture significantly impacts T-ROC's success.

Lowell M. Rush is the Chief Financial Officer at T-ROC. He has over 35 years of finance and operational experience in both private and public firms, and helps T-ROC execute growth strategies and explore new opportunities.

Eduardo Santaella is the  Corporate CIO at T-ROC. With over 30 years of experience, Eduardo has a robust background in leading IT-centric projects and strategies across various industries, including retail, packaging products, government, and services. Before joining T-ROC, he was the Founder, President, and CEO of ONUVA Technologies, a supplier of open-source-based mission-critical applications and services. Eduardo's extensive experience in international IT and his proven track record in managing IT infrastructure and functional needs for Tier-1 global organizations make him a key leader in driving technological innovation and operational excellence at T-ROC.